The Marketing Fix for CEOs

Diagnostic

As a CEO, do you ask yourself:

Why don't we have enough qualified leads?
Why is our lead flow so unpredictable?
What are we doing poorly that we should do better?
What are we doing that we should not be doing at all?
What should we be doing that we aren't doing?
How can I boost the value of each of my marketing resources?
If I want to bring additional people onboard for our Marketing Department, how should I evaluate candidates?
If I want to partner with an ad agency, how do I choose between them?
How do I evaluate lead gen companies that approached us?

The evidence of not good enough

Meanwhile, you're living with painful moments that are responses to inadequate or average marketing:

AI used randomly by Marketing staff, with no strategy behind it.
Promotional campaigns that lack originality and impact.
A website that under-whelms visitors.
Digital communications that are the same as all of your competitors.
Social media efforts that are labor intensive, but of questionable ROI.
Videos and other marketing collateral that look like they were done in a middle school class.
A CRM system that doesn't capture key information Marketing needs, fails to support your Sales reps effectively and can't generate useful reports for management.

Track record

Marketing teams Craig Schwartz has guided:

Jumped a dozen competitors to achieve top tier market share.
Out-performed bigger firms (including IBM) in niche categories.
Dramatically improved individuals' and overall Marketing team performance.
You may not aspire to reach Inc. 5000 status, but how much better would things be if you worked with a marketing exec who helped 3 companies attain and sustain Inc. 5000 metrics?

“Craig was my highest rated direct report. In addition to leading Marketing, I could trust Craig's opinion on personnel, organizational structure and strategic direction.”
CEO of enterprise solutions company

“The excellent results we experienced were directly related to Craig's contribution.”
CEO selling software applications for IT operations across America

“Craig aligned our lead flow with sales capacity, and sustained it quarter after quarter as we flexed rep headcount. On top of that, his strategic insight was invaluable.”
CEO selling financial services to SMB business owners

“I didn't have to think about the Marketing operations once I hired Craig.”
CEO of company serving a major professional services market niche

“Craig implemented our first real product management discipline, significantly increased our lead generation and improved our overall marketing.”
CEO selling to major corporate accounts and government agencies

The offer

For CEOs specifically, Craig offers a paid 1-on-1 briefing: How to tell whether your marketing staff and agencies are actually doing the right things, doing them properly and, when needed, how to hire those types of resources for maximum value.

If you want your current Marketing team to dive deeper into this type of insight and mentorship (strategy and tactics, one time or ongoing), those are options, too. And by the way, clients can work with Craig on a month-to-month basis and may end the relationship whenever they feel ready to continue on their own.

If yours is an established B2B, results-oriented, corporate business (not an owner-lifestyle company), reach out to schedule an exploratory conversation.

Your next step

To explore working together, take 4 minutes to email a brief summary:

Introduce yourself and your company (URL & time in business)
Describe your existing marketing team (internal & external resources)
Share your current frustrations

Craig will reply regarding time/date options for a no cost, no obligation conversation. Send your email to: